Racism, misogyny, police brutality, homophobia, transphobia, and global warming. These are just a few of the issues that still persist in modern society yet no matter how much you use your words, some people still won't acknowledge their existence. So, what do you turn to when your voice lands on deaf ears? The answer might shock you: fashion. Yes, your clothes. Your clothes can make more of a difference than you think. But in our era of corporate greed, how can you ensure that the brands you buy from aren't ruining the environment and snubbing human rights? This is where companies like CHNGE come in the picture.
In their own words, CHNGE is a brand built on the pillars of sustainability, transparency, and philanthropy. This small team from New York intends to inspire other businesses to forgo the prominent corruption, pollution, and superficiality which is currently omnipresent in the fashion industry. Every shirt they make is made from 100% original cotton. In fact, even their packaging is made from recycled paper. They completely avoid the use of conventional cotton, harmful pesticides, and harsh chemicals. Additional benefits of using original cotton include saving 500 gallons of water, 62% less energy used, and 100% carbon emissions offset. Till date, CHNGE has donated over $280,000 to organisations that focus on civil rights, fighting climate change, improving access to education, women's rights, civil rights, etc. As someone who studies business management, I can safely say that the company's CSR aspects are impeccable so far and we haven't even gotten to the messages in their clothes yet.
When you imagine clothing with slogans, you probably don't picture anything remotely as vibrant, artistic, and comfortable as CHNGE's apparel. One look at their products is all it takes to make you realise how devoted they are is to fighting the good fight. Anti-racism, anti-homophobia, global warming awareness are some of the topics close to the hearts of almost every Gen Z kid and young adult because these are causes we strongly believe in. The amazing team behind CHNGE is no exception. "Women Don't Owe You shit" and "Kiss Whoever You Want" are just a few of the catchy and impactful slogan's on CHNGE's gorgeous sweatshirts, tees, sweatpants, etc. It gets the message across without you even having to open your mouth and dealing with hours of opposers trying to come with an explanation of why your points are 'radical'. I'm sorry, but when did supporting equality for all become 'radical'? Their clothes are good for your sanity and the environment.
What happened in 2020 is something we'd all like to forget but it is crucial that we do not. Regardless of whether you were in Asia like me or in New York, we all saw the disasters unfold on our screens. More specifically, the disasters in the US. Someone needs to speak about all the injustices that keep flashing by our eyes all the time but go unseen all because they aren't trending. Luckily, we have CHNGE. CHNGE is one of the few companies that make good use of the huge platform they've been given on social media. Their Instagram account is a force to be reckoned with. With a proud following of more than two million, CHNGE remains just as ferociously articulate on its Instagram. Posts and information on every major event appear minutes after the shameful acts have been committed. Just like their clothes, their Instagram page gets the message across in a very aesthetically pleasing yet relevant way that no news outlet can copy. I highly recommend that you give them a follow and make yourself aware of what's going on in the world.
Lastly, I want to talk about CHNGE's various campaigns because this is something everyone needs to hear about.
Everyone knows that body-shaming and hate comments have managed to become things we see every day on social media and real-life. However, what we fail to realise is that these comments can have detrimental effects on those who don't know how to deal with them. Instead of criticising features that make a person unique, CHNGE celebrates them through online campaigns such as "IT'S ABOUT US", "LABEL ME HUMAN", "GURLS TALK" and many more. The essence of these campaigns is that if you have something that sets you apart from other people, don't be ashamed of it; it can be anything from birth-marks to vitiligo. And if someone tries to make fun of you, then in one ear and out the other. Or you could retaliate. Do whatever you want other than letting their words haunt you.
As of writing this, I'm listening to President Biden deliver his inaugural speech and no matter where we're from, the colour of our skin or the language we speak, I think we can all agree on the fact that we need more unity. We can't let the hate overcome us. And as CHNGE would say, we really do need the "Power of Love" now more than ever. We've seen what happened during the first few weeks of this year and all of last year. We can either choose to remain divided or come closer to each other. That is why we need change. That is why we need CHNGE.
I love the work they're doing. If you like what you've seen or don't have bad taste and want to purchase some of CHNGE's dangerously comfy, gorgeous clothing (part of proceeds go to charity), here's the link to their website:
Give CHNGE's Instagram a follow so that you can keep yourself updated and aware:
All pictures were taken from www.chnge.com. Thank you so much for your help and the work you do.
If you want to make a difference, here's our brand new petitions page that you really need to checkout:
Have a good one.
-by Rayansh Singh